About

AI is rewriting the rules of how we work. But technology alone doesn’t transform organizations. People do.

I’m Luke Eubanks, a seasoned change leader and AI enablement strategist with a career spanning global tech companies, enterprise transformation, and high-impact enablement programs. My mission is to help companies unlock the full potential of AI by aligning people, processes, and platforms intentionally and at scale.

With more than 15 years in enterprise sales, marketing operations, and enablement, along with a deep foundation in change management, I’ve developed and deployed programs that don’t just teach AI tools. They shift mindsets. My approach blends agile enablement systems, behavior-driven adoption strategies, and data-informed storytelling to guide leaders and teams through transformation that lasts.

At companies like Pure Storage and Oracle, I’ve:

  • Launched global onboarding and continuous learning ecosystems for 400+ marketers and sales professionals

  • Rolled out AI-powered lead scoring and routing systems for global sales teams

  • Designed strategic communications frameworks to align C-suite vision with field execution

  • Enabled cultural shifts through change frameworks tailored to marketing, sales, and operations

I believe in transformation with purpose. Technology should empower people, not replace them. Whether you're starting your AI journey or scaling adoption enterprise-wide, I help you build the roadmap, activate your teams, and turn change into momentum.

Let’s design your next transformation together.

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Contact us

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